About

I’m a founder and operator based in MENA, and the founder of Logisoft — a technology platform built to address real operational and logistics challenges. Building and operating Logisoft over time has exposed me to how early technical decisions compound, especially in complex and operations-heavy environments. Many of the challenges I’ve seen were not caused by weak ideas, but by unclear ownership, rushed execution, or technology choices made without enough context.

Alongside building Logisoft, I spend time thinking and writing about early-stage technology decisions and the patterns that repeat across founders and teams. This is not consultancy work or a service offering, but a way to document lessons, trade-offs, and questions that often surface before meaningful progress is made. Sometimes Logisoft is the right foundation to move forward. Often, the value is simply clarity — knowing what to build, what not to build, and when technology is actually the right answer.